In the previous post, I have discussed in brief what PPC marketing is and how does it function.
You can refer to the previous article at Guide for better understanding of PPC
And, In this post, I would address some of the common misconceptions about the PPC.
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In this blog post I will try to explain PPC in the easiest form and hopefully, by the end of it, you would be able to understand what is PPC, how does it work, the importance of analytics while performing Ads.
So let’s begin with what actually PPC stands for:
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It is the unique number of people visiting your site, if one person visited twice it will be counted as one.
Types of Reach :
Post reach
It is a page reach metrics. It is the number of unique individuals who have just not reached your page but have gone through one or more posts on your page.
For instance, If one person sees ten of your posts it will be counted as one.
Continue ReadingIn this section, we will try to understand what is Facebook insight and how does it function?
To begin with, Facebook insight is just like Google Analytics which provides you with the data to understand how well your page is performing or in other words how well the marketing campaign is working for you. But, the tricky part here is to understand the meaning of terms associated with Facebook insights. Once, you have a clear understanding of what each term stands for it would be much simpler to analyze the data generated on your page.
Continue ReadingA content is a piece of information that can be generated, shared for educating people about any particular thing.
Now how this content has influenced the social media?
Today everything is on social media. A good content has the power to engage your audience and also to create an affinity for your brand. Even if they are completely unaware of you a good content will leave its footprint in their minds. Gone are the days when the content writing is done only to improve your search engine results, content is almost everything now.
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